Creating the sandbox Creatives play in.

FAST: Cowboy Way Channel

Executed 2 Test Buys on Samsung TV Plus and Xumo Play to convert viewers in-platform to drive Cowboy Way Channel awareness and consumption.

  • 162K Cowboy Way tune-ins from people who saw our ads, a 500% tune-in lift over the control audience

    :30 CTV Video ad was our strongest performer – delivering the highest tune-in lift (1142% over control) and half of all exposed tune-ins (84K)

    Native 1st Screen ad saw the largest unique reach (2M), it garnered the lowest lift so recommend against leveraging for future campaigns

  • Delivered 8.3M Total Minutes Watched; a +31% lift above the 8-week pre-campaign average (1.1M Total Minutes Watched)

    An average of 1.4M Total Minutes Watched per week

Always On: INSP NETWORK

Executed an Q2/Q3 Always On Marketing campaign that would increase impressions and ratings growth in supported dayparts, despite the declining MVPD universe. Utilized a mix of tune-in and brand-forward creative across linear, social and digital/CTV tactics.

  • Drove a +.2% growth in the average HH C+3 impressions for supported day parts; Daytime M-F (+3%) and Fringe M-W (+1%)

  • Campaign delivered 545K New Viewers and 985K Rebooted viewers to INSP. New viewers up +90% YoY.